CulturistiQ is a cultural and touristic engineering Agency which supports your projects in their creation and strategic development. It provides advice and solutions in defining your projects, managing and enhancing them, mobilizing funding, organizing your communication plan, creating and implementing cultural and tourist programs or products tailored to your audiences.
Concept
CulturistiQ offers you cross-functional support with marketing, educational, and digital tools, in managing your projects and creating cultural and tourist products that reflect your identity.
CulturistiQ helps you promote the richness of your heritage to your audiences and tells their story through exhibition content, websites, brochures, documentaries, animated films, digital tools…
CulturistiQ also offers to bring in external expertise to meet some of your needs: specialists in digital animation, educational engineering, AI, scenography, or historical studies…
A work of a ‘unifying facilitator’ to lead cross-functional projects in an environment where the choice to co-develop allows for greater flexibility and a more precise and intelligent adaptation to your expectations.
We offer you three value-added factors: creation, transmission, and experimentation. Drawing inspiration from intersecting practices and developments in the worlds of art, craftsmanship, urban planning, libraries, third places, and territorial development, both in France and abroad, we find answers and solutions to your questions and needs.
Our missions
- Project management & engineering
- Content creation
- Cultural mediation & events
- Communication & data
Areas of expertise
Our blog ActuristiQ
CulturistiQ is also a place of exploration that allows discovering best practices, innovative ideas and initiatives on trends and news in tourism & territories, museums & cultural sites, or the world of books & publishing. It is a way to question new cultural and tourist experiences, studying current practices, and supporting actions for the protection and enhancement of heritage.
Find our posts, reflections & points of vue, supported by in-depth articles on cultural and tourism news, on our blog!
Why CulturistiQ ?
Creating welcoming, open and original cultural and tourist offerings
In front of the diversification of audiences and their thirst for authenticity and experiences, cultural and tourism offerings must be designed to be welcoming, original, and open: unique journeys to discover territories, people, and collections; new mediation tools developed in collaboration with technicians and start-ups with innovative concepts; or the creation of holistic experiences in destinations through network collaboration and the establishment of cross-functional dynamics…
Reclaiming one's history and promoting participatory approaches and breaking down silos
Faced with a generally poorly distributed cultural offer, territories must be conceived in an integrated may, reclaim their history, and promote participatory approaches and connection opportunities to revitalize their identity: a positioning that opens an economic dimension to improve quality of life and enhance tourist attractiveness, experiment, strengthen identity and pride of the locals, valorize local stakeholders, preserve heritage, and fight against overtourism…
Adapting tourists new behaviors
Faced with the evolution of behaviors and habits and digital technologies, cultural and tourist offerings must adapt and evolve their content, practices and skills: they become true challenges of innovation and positioning, in terms of storytelling.
The educational role of sustainable cultural tourism
Faced with the rise of low-cost tourism and the tourism-related issues linked to climate change, Culture is primarily an educational tool to be used in various formats within the framework of responsible, respectful, and human cultural tourism: heritage places storytelling, renewing heritage image as a touristic, cultural, and economic resource, contribution of culture to the enhancement and preservation of territories and memories…
For all these reasons, CulturistiQ studies your cultural projects with commitment and rigor, to offer them a coherent and innovative identity, as well as high-value-added support and enhancement solutions that emphasize exchange, creativity, and sustainable development.
About Delphine Yagüe
Delphine YAGÜE created CulturistiQ Laboratoire culturel en 2016 after 20 years of professional experience in project management.
She combines a dual background in marketing and history of societies and religions, valuable experience in cultural and tourism fields, and a wanderer’s spirit. Her multicultural background, shaped by Ivory Coast, Israel, and Spain, has fostered her curiosity and appreciation for otherness.
Having successively been the head of media libraries in a Business School, director of a private university institute of Hebrew studies, and the leader of original initiatives in responsible tourism and territorial development, she views her professional life as a series of challenges, encounters, and experiences in the discovery of societies, languages, and disruptive models that feed her vision of culture as a social tool for transmission and identity.
Delphine Yagüe is also a licensed tour guide (GC 2110005P) and a certified trainer for the CEJI (European program Networks Overcoming Antisemitism) for combating antisemitism.
Active in the nonprofit sector and a lifelong student, she continues her explorations in history, art history, cultural tourism, and economic intelligence. Sensitive to societal changes, territorial development, and the role of locals in the enhancement of their living spaces, she enjoys breaking down silos and cross-referencing. This global perspective and her bridges of knowledge are what she uses to reveal the personality of your projects and adapt them to your audiences.
In January 2021, Delphine Yagüe was awarded the Bronze Level Tourism Medal by the Minister of Europe and Foreign Affairs, the Minister of Economy, Finance, and Recovery, and the Secretary of State for Tourism, for her actions in the nonprofit and professional sectors, particularly in the promotion of the Jewish intangible heritage of the Aube.